The Websites use technologies such as "cookies" and "pixel tags" to improve the functioning of our website and your experience. Cookies are small data files that are automatically sent to your browser from a Web server and stored on your computer's hard drive. Cookies enable us to remember what items are in your shopping cart, and to personalize your experience. "Pixel tags" are tiny graphical images embedded in emails or webpages. Pixel tags are used to determine what parts of a website a visitor has viewed, or whether an email was successfully opened. These technologies do not contain any personal information about you; they are used to gather information to analyze traffic to the Websites, to improve our content and navigation, to enhance our marketing efforts, to personalize your experience, and to provide online display advertising, and/or offline advertising, tailored to your interests based on your online behavior.
Modern5th also works with third-party analytics and marketing partners who use technologies such as cookies and pixel tags on our behalf. For details, see below.
You may choose to set your browser so that it does not accept cookies. Most areas of the Websites will function without cookies, but cookies are required if you wish to register, sign in, or place items in your shopping bag. For an optimal experience with our site, we recommend that you allow cookies.
Modern5th regularly sends email to visitors to the Website. Email recipients may opt out at any time by following the "unsubscribe" instructions included in the email message. Modern5th registrants may subscribe or unsubscribe at any time by changing their email preferences online.
How We Collect and Use the Information You Provide
We collect and use the information you provide to personalize the Websites so that we can better meet your needs, fulfill your online order, facilitate customer service, inform you of products and promotional offers, analyze trends and collect statistics. We maintain the data that you provide, along with a record of your transactions, in secure databases. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources. Our collection and use of visitor information varies with the type of visit or transaction. Your privacy rights allow you to exclude your personally identifiable information (to "opt-out") from disclosure to third parties for marketing purposes.
When You Shop in Modern5th Online
Modern5th will ask you to provide personal information necessary to fulfill your online order, which may include your name, billing and shipping addresses, telephone number, and credit card number. This is the same information requested when you place an order by telephone or through the mail. For online orders, we also require your email address so that you can receive order, shipping, and other transaction-related emails, and so that we can communicate with you if we have difficulty processing your order or request. When you make a purchase, your credit card information will be stored temporarily on a secure server, and we will retain the personal information you provided with your order for our records, to facilitate customer service, and to inform you of our products and promotional offers. We use Secure Socket Layer (SSL) software, which encrypts the payment information you input.
When you make an online purchase from Modern5th, we may share the information you provide, such as your name and your postal address, with other reputable organizations and companies whose products and services might interest you. Please note that the privacy policies of these organizations and companies may differ from ours. If you prefer not to have your personal information shared with third parties for marketing purposes, or would like to be removed from our mailing list, please contact us:
On the Website:
By unchecking the box labeled "Keep me up to date on news and exclusive offers" that appears on the Billing Address page of Modern5th shopping registration process.
As part of our commitment to your privacy, Modern5th supports and adheres to the guidelines and practices of the Data and Marketing Association.
If you email Modern5th, any message, material, business information, ideas, concepts, or other information sent to Modern5th by email will be treated as non-confidential and non-proprietary.
Modern5th engages reputable third-party vendors in order to help us manage the Websites, process online and offline transactions, better respond to the needs of our visitors, and enhance our marketing efforts. This includes third-party analytics vendors such as Google Analytics and other marketing partners who serve advertisements across the Internet, offline, and sometimes on the Websites on Modern5th's behalf. They may use information about your visits to the Websites and other sites to personalize advertisements for goods and services. We and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our Website, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.
Modern5th may also share your personal information—including your name, address, email address, as well as a record of any transactions you conduct with us on our website —with a third-party advertising partner and its service providers in order to deliver to you advertisements tailored to your interests on certain websites. Our advertising partner will make the data we provide anonymous. Although this website does not respond to a browser's "Do Not Track" signal, you may opt-out of interest-based advertising. To learn more about the use of this information and about advertising tailored to your interests by third parties, or to opt out, visit the Network Advertising Initiative.
Modern5th uses third-party tools to give you easy ways to share our content with others. The information you provide when using these tools is subject to the third parties' privacy policies.
Modern5th makes every reasonable effort to ensure the security of transactions that occur on the Website. To maintain data accuracy, prevent unauthorized access, and ensure the correct use of information, we have put appropriate physical, electronic, and administrative procedures in place to safeguard and secure the information we collect online. We utilize SSL (Secure Socket Layer) technology, which encrypts our visitors' credit card numbers, names, and addresses. Modern5th site is also PCI DSS (Payment Card Industry Data Security Standard) compliant, which ensures security and protection of sensitive customer credit card information.
Please be advised that when placing an online order through Modern5th, your personal data will be protected in accordance with United States law but may not be at the same level of protection as is legally required in the European Union.
This policy was last updated Nov 23, 2022.